Gugu Sithole-Tyali is the Founder, aka the Foolish Wizard, at Sprout Creative PR. With over a decade of extensive experience across television broadcasting, promotions, experiential marketing, and public relations, Gugu has a knack for fully immersing herself in the world of her clients, to ensure that she tells their story with authenticity and creativity.
Over the years, her broad skills have helped her tackle projects of varying scope for brands including adidas, PepsiCo, Audi, JSE, SABC, Singita, and DHL Supply Chain, to name a few. On living her dream, she says: “It’s pretty awesome to work in an industry where no two days are the same. We’re constantly asked to be creative in our approach to problem-solving, stay on top of every trend you can think of, and be the gatekeepers of the ‘scoop’. All while telling the stories of some really great brands. What a privilege!”
Gugu endeavours to tackle every day with relentless optimism, and to lead by example. She’s an avid supporter of women striving to change the world, in big or small ways, and her vision for Sprout Creative PR is to have a team of empowered women, who know their value, and take on each day confident that they can achieve just about anything they work towards.
Who has your biggest influence been?
My parents have been, and continue to be, my greatest influence. They both come from the humblest of beginnings, and have worked extremely hard to provide for their family. Not just my sisters and I, but for so many more who rely on them. And, they’ve done it all with grace, strength, and an unwavering faith. They have taught me the importance of trusting in a power much greater than myself, of hard work, and following my heart – because magic lies along that path. They’re also two of the funniest people I know, and I get what I think is a great sense of humour, from them.
What are you celebrating this women’s month?
I’m celebrating all South African women doing big things, no matter the size of their steps. To live in a time where I don’t have to look abroad for inspiration from women whose achievements, attributes, and contribution to the world, make me want to be better, makes me feel (hashtag) blessed. I’m excited about the female revolution happening around me.
I’m also celebrating the men who are steadfast in their support of the women around them. They show us respect and kindness, treat us as equals, and work beside us to ensure a future where women no longer have to fight for equal rights, or live in fear of violence. I’m proud to know a number of these men. I’m even prouder to be sharing a life with one of them.
What’s the best piece of advice you have received from another woman who can?
It’s not so much their words, but their example. I’m motivated by so many women, from all walks of life, and the quote that best sums up what I’ve learnt from them is ‘wherever life plants you, bloom with grace’. It really is a call to love the life I’ve been given – to be truly present and appreciative, even through the hardships. It’s not easy, but I’m trying to be open to the growth and opportunities that come with each day.
What change would you like to see for womankind in future?
I’d like to see us really root for each other. There is magic in women collaborating with, and supporting, one another. The sooner we realise that, the sooner we can build the future we want, together. A future in which we own and celebrate our value, and understand that there is greatness in all of us, whether we choose to express it in the boardroom or in the household.
What makes you proud to be a South African woman?
We come from a long line of incredible women, whose strength, resilience, and fire has gotten us this far. The onus is now on us to use all that they worked so hard for, to improve the lives of all our people. And, I’m confident that we can, because South African women are growing smarter, bolder, and braver, every day. Our future is not in doubt.
Please don’t forget to follow Gugu on:
Photographer: Caylem Harris
Disclaimer: The opinions and views expressed in this blog post are those of the interviewees, and do not necessarily reflect the opinions of Sprout Creative PR.