India Stone is the Account Manager, aka Ambassador of Buzz, at Sprout Creative PR. Armed with creativity and a fierce passion for all things brand communications, she draws inspiration from her extensive experience and the expertise of those around her, to solution for clients on a daily basis – and she’s known for getting it done with a good sense of humour and a can-do attitude.

After completing a Bachelor of Honours Degree in International Relations at the University of the Witwatersrand, India gained experience in industries such as Talent Acquisition and Travel & Tourism. Over the last couple of years though, shes contributed to growing branded talk-ability for various South African and international brands, racking up clients in the entertainment, lifestyle, pop culture, and fintech sectors.

India is all about ensuring that her clients always receive complete dedication and enthusiasm towards developing their brand. Shes on a mission to expand her knowledge base (and network) to become the go-to for brands looking to share their stories with the world.

What did you want to be when you were growing up?

I wanted to be a journalist, or a news presenter on television. To be honest, I couldn’t have picked a better career for myself than the one I have. As a publicist, I get to spend a lot of my time reading, writing, editing, and being creative – which I love! My ultimate dream is to be an editor of a magazine, either in lifestyle, travel, or current affairs.

Who has your greatest role model been?

It’s very cliché, but my parents are my greatest role models.

I don’t want to get overly ‘mushy’, but I’m incredibly lucky to have the parents that I have. No matter what, I can, and always have been able to, talk to them about anything. They are open-minded, kind-hearted, supportive, absolutely hilarious, and unafraid to tell me the truth when I need to hear it most. In good times and bad, my parents always put family first. They’ve been married for 25 years, and I think that’s a very, very special thing.

P.S – I’m going to sneak this in here, even though it’s going to make my dad bashful, but my dad started his career on the bottom rung of the ladder, and with hard work, commitment, and genuine talent, he has worked himself up to the top. I couldn’t be more proud of my dad. He’s my hero.

What’s the best piece of advice you’ve received from another woman who can?

I’ve received incredible advice from many women in my life. But, one of the things that comes to mind, is when my friend’s mom said to me, ‘if someone shows you who they really are, believe them’. I know that might come across negatively, but I interpreted it in the positive light that it was intended.

I think it’s so important to surround yourself with people who make you laugh, who can teach you, who you can be comfortable around, who see the good in others, and truly want the best for you. It’s great to feed off happy energy, and be able to return it, almost like caffeine, but in human form!

What change would you like to see for womankind in the future?

There’s a long list of things that I would like to see changed in the future for womankind, including the pay gap, socially constructed gender roles, gender inequality in education and politics  –  the list is endless.

But, I feel that something we can all contribute towards as women, is body positivity. I’ve seen women around me become so obsessive about the way they look that it impacts their entire self-esteem, and approach to life.

I’m not saying that we should eat badly, or never exercise, because that isn’t good for your body either, but I think, as women, we should be more accepting, and encouraging of each other.  We’re all beautiful, in our own way, and what you look like (or think you look like), doesn’t determine who you are on the inside – and that’s what matters most.

What makes you proud to be amongst South African women?

I’m Scottish, but I have lived in South Africa for 11 years, and this is home now too. I admire South African women because I think that they have a real zest for life. I think that the large majority of us are excited to embrace positivity, are open to learning more about other cultures, are willing to welcome change that’s for the better, and optimistic about the future.

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Photographer: Jonathon Ferriera


Disclaimer: The opinions and views expressed in this blog post are those of the interviewees, and do not necessarily reflect the opinions of Sprout Creative PR.

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