Justine Ford is an independent consultant, with extensive experience in Innovation and Project Management, Digital Marketing, and Advertising. Currently, she spends much of her time driving innovation management for Switch Innovation, a company solutioning and enabling learning for corporates, using Design Thinking, and Lean Startup methodologies.

In the past, she has delivered multiple projects to various large firms including MTN, Tiger Brands, P&G, Investec, Coca-Cola, Liberty, and Tracker. In her own words, ‘throw me in the deep end, and I’ll build a raft for myself, rescue other people, and get us safely back to land’. Justine has an inquisitive mind, a lust for learning, and feels most happy when she’s presented with an extra tough challenge.

She’s also a travel junkie, so when she isn’t putting her mind to the test in different office environments, she’s out seeking a life of adventure with her husband.

What are you celebrating this Women’s Month?

I’m celebrating the strength of all women. Our unwavering ability, and resilience to do it all, be it all, and experience it all. A tribute to all women whose life’s purpose, and passion is to make a difference whether it’s in the workplace, in their home, or within society.

What do you think is the biggest issue facing women today?

Hmm this is a tough one, how much time do you have?

The reality is that there are so many significant issues that need immediate attention like the barbarism of woman being abused, and raped, as well as still being challenged with the likes of inequality, discrimination, and demoralisation. One which has piqued my interest is the age-old compromise of career vs motherhood, and the societal onslaught, discrimination, and struggles of wanting both, or just wanting one without the other. Being judged for challenging societal norms, and having to deal with expectations of what a woman should do, or be, in this regard is BS. We have the right to do either, or neither, and it doesn’t make us any less of a woman, mother, employee, or human.

What change would like to see for womankind in the future?

I’d like to see growth, and development of female entrepreneurship. More females in leadership roles, and more females innovating. I’d like to believe that through more female collaboration, and mutual empowerment, together we can build the future we deserve.

What advice would you give to your 10-year old self?

You’ll never be 10 again, so just enjoy being 10.

What makes you proud to be a South African woman?

We are amidst the beginning of a social revolution, where we all have a voice, and a part to play in defining the future of our country. So, I’m proud to see how far South Africa has come, and excited to play my part in defining its future as a woman, but more importantly, as someone who still loves her country.

Please don’t forget to follow Justine on:




Photographer: Caylem Harris


Disclaimer: The opinions and views expressed in this blog post are those of the interviewees, and do not necessarily reflect the opinions of Sprout Creative PR.

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