Vika Shipalana is the Prestige Director for Pernod Ricard SA, a fashion icon, brains and beauty combined, a lover of luxury, and aficionado of all things African. She has extensive leadership experience in Brand Marketing, Trade Marketing, and Sales at National and Regional levels.

At Pernod Ricard, Vika heads up the dynamic Prestige team, who look after high-end champagnes, and spirits including; gin, rum, whisky, and cognac. She introduces the world’s wealthiest individuals to the extravagant brands through carefully-curated experiences, such as distinctive travel, five-star tastings, and first-class, fine dining.  

When Vika enters a room, all eyes swivel in her direction. Her remarkable style, and elegant dress sense has earned her recognition in some of South Africa’s top fashion magazines. Earlier this year, Vika featured in Glamour Magazine’s ‘Best Dressed’ for her appearance at the Sun Met Gala. In a recent interview with Destiny Connect, Vika spoke about her unique approach to fashion saying, ‘If I have an event, I tend to go for a feminine look and feel, I never want to be a girly girl – the dress has to say she’s powerful, but she’s a woman’.

Although her career demands much of her time, Vika’s priority is her family. She met her husband, Bonnke Shipalana, who is a motivational speaker, 17 years ago, and they have two, beautiful daughters together.

What did you want to be when you were growing up?

I wanted to be a Fashion Designer. When I was in Grade 3, I used to use my crayons as people, supermodels, and dressed them up in old fabric, and loo paper. Crazy, right?!

Who has your greatest role model been?

My Mother. She is wisdom and strength personified.

What’s the best piece of advice you’ve received from another woman who can?

I’ve learned from different women, but the message has been consistent – if you can visualize it, you can achieve it. There’s no dream too big for God. The key is to trust that God will fulfil his purpose for your life, in his time. Do the ordinary, and expect God to do the extraordinary!

What change would you like to see for womankind in the future?

I’d love to see a day when the playing field becomes equalised. I think that the world would be better for it.

What makes you proud to be a South African woman?

We are a resilient people. We have faced many adversities, but our outlook on life remains one of positivity, and endless possibilities. When I look at the women around me, I’m inspired to do more. To be more. It’s a great time to be alive!

Please don’t forget to follow Vika on:




Photographer: Caylem Harris


Disclaimer: The opinions and views expressed in this blog post are those of the interviewees, and do not necessarily reflect the opinions of Sprout Creative PR.

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