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Was one of the first marketers to work on the AdB brand in South Africa. 

Employer

Stretch Experiential Markeitng

Industry

Wine & Spirits

Role

Head of PR & Communications (2014)

It’s not every day you can say you’re servicing a brand owned by Jay Z! 😎

Landing this client for Stretch was a showcase of what I’d learned in terms of identifying a lead, understanding the needs of a potential client, and taking a lead role in developing a pitch proposal. I did all the leg work on this one, from the initial meeting with the client rep in SA, to ultimately securing the business.

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Snaps from Bonang Matheba and Cassper Nyovest, who were among the influencers to receive AdB PR drops 

A lot of the work done involved influencer marketing, with a focus on public figures at the nexus of celebrity and social influence (check out the posts from the likes of Bonang Matheba and Cassper Nyovest, tailored one-on-one sessions with relevant media, and highly-focused messaging targeted specifically at high net individuals. It resulted in record sales for AdB in summer 2014/2015.

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