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Was one of the first marketers to work on the AdB brand in South Africa. 


Stretch Experiential Markeitng


Wine & Spirits


Head of PR & Communications (2014)

It’s not every day you can say you’re servicing a brand owned by Jay Z! 😎

Landing this client for Stretch was a showcase of what I’d learned in terms of identifying a lead, understanding the needs of a potential client, and taking a lead role in developing a pitch proposal. I did all the leg work on this one, from the initial meeting with the client rep in SA, to ultimately securing the business.



Snaps from Bonang Matheba and Cassper Nyovest, who were among the influencers to receive AdB PR drops 

A lot of the work done involved influencer marketing, with a focus on public figures at the nexus of celebrity and social influence (check out the posts from the likes of Bonang Matheba and Cassper Nyovest, tailored one-on-one sessions with relevant media, and highly-focused messaging targeted specifically at high net individuals. It resulted in record sales for AdB in summer 2014/2015.



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