Gugu Sithole-TyaliNov 1, 20232 minDoing it for likes: The downside of social mediaLet's talk about something many of us can relate to: social media. As PR folks, we've seen firsthand how it can be a powerful tool, but...
Gugu Sithole-TyaliOct 24, 20222 minHow to approach a racially charged PR crisisIn a country with a long and complicated history of racism and discrimination, brands will always be vulnerable to scrutiny regarding...
Gugu Sithole-TyaliOct 17, 20223 minHow to meaningfully measure the impact of PRNow, here’s a question I’m accustomed to getting! Widely discussed, how to quantify PR’s impact is a topic that doesn’t get old. While...
Gugu Sithole-TyaliOct 14, 20223 minBeyond buzzwords: Using Design Thinking to truly innovate for the end-userWith so much emphasis being placed on technology-led disruption, it’s no surprise that many of us are experiencing buzzword fatigue....