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Launched the SAFTA-winning Bitten: Sarah Graham Cooks Cape Town. 

Employer

Okuhle Media

Industry

Television, Entertainment

Role

PR & Communications Manager (2013)

When celebrated cook and food writer, Sarah Graham, leveraged her talent and growing influence into a TV show, I was responsible for crafting a strategy that would not only generate buzz for said show, but also endear Sarah’s wholesome image to SA television audiences. It was my first ever TV publicity gig and I was reporting directly to the SABC (yikes!). I had to build as much hype as possible, in the short space of time leading up to (and around) the launch.

Bitten BTS - 2.jpg

 

Behind the scenes on the set of Bitten: Sarah Graham Cooks Cape Town

Key to the strategy was taking advantage of the fact that by their very nature, TV shows are content gold mines – highly beneficial in crafting my own content strategy, as well as in helping journos develop meaty stories. As such, I sweated every part of the show’s process – from filming, to post production, and the official launch event – building content for the Bitten brand, but also giving media special access, so they could understand what it takes to develop a lifestyle show, spend one-on-one time with Sarah at her favourite foodie spots that specialised in the quintessential Cape Town cuisine showcased on Bitten, and even experience her cooking (and family oriented brand), for their content.

 

This approach landed SAFTA award-winning Bitten earned media in print titles like O Mag, The Star, and Food and Home, TV shows including Expresso and Top Billing, and a host of online coverage (see some below).

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