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Developed and launched a unique banking solution for entrepreneurs and their accountants with Standard Bank. 

Client 

Standard Bank

Industry

Financial Services

Role

PR & Marketing Consultant (2016 - 2019)

For three years I was part of the team that developed and launched Edge Banking – a product offering that is targeted at both the entrepreneur and their accountant, caters to each of these individual customers’ unique financial needs, and simplifies banking for them. Armed with critical insights – gleaned through the Design Thinking process – we were able to delve deeper into pain points and iteratively create solutions and outcomes that brought the full ecosystem (entrepreneur, accountant, and bank) together. Notably, during this process we didn’t undergo an expensive build, but instead followed a lean approach. We worked hard to understand the end-user and to create something that directly addressed their day-to-day requirements.

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Top: Edge banners  | Repping Edge alongside our Durban bankers  | Speaking at Finance Indaba Africa alongside fellow consultants Paton Ramon and Ange Hattingh of Kaleidoscope 

Bottom: Edge welcome pack  | Repping Edge alongside fellow consultants India Stone, Xolani Langa, Paton Raman, and former Head of Edge, Warren Bond, at the Advancement of Black Accountants of Southern Africa (ABASA) Annual Conference  | Speaking at Finance Indaba Africa alongside fellow consultants and Standard Bank SA Chief Engineering Officer, Khomotso Molabe 

In addition to the services listed above, I had the privilege of speaking and running Design Thinking workshops at events including Finance Indaba, ABASA Annual Convention, AWCA Women of Substance, Africa NXT Banking Summit, and more. I also functioned as the client lead for agencies including TBWA, Wunderman Thomson, Magna Carta, Superunion, and Soul Providers, amongst others.

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